Problem:

A subscription-based app is facing challenges in retaining users beyond the initial trial period, resulting in a decline in recurring revenue.

Solution:

Drawing on digital sociology research, we identify key user segments and their motivations for subscription renewal. Using this insight, we design personalized retention campaigns and loyalty programs tailored to address specific user needs and preferences.

Outcome:

By implementing targeted retention strategies, the app witnesses a significant improvement in user retention rates. Users are incentivized to extend their subscriptions, resulting in a boost in recurring revenue and overall app profitability.